McDonald's Scores the Lowest in Customer Satisfaction

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June 21, 2012

According to the American Consumer Satisfaction Index, McDonald's scored the lowest at 73 percent in its category.  Leaders in customer service among fast food restaurant chains include Papa John's at 83 percent and Subway and Little Caesar at 82 percent.  According to an article featured in  Shine Food, McDonald's released a statement in response to the results saying the following:

"At McDonald’s, customer satisfaction has, and continues to be, a top priority. We take all customer feedback seriously. Our internal and third-party research shows that we continue to make progress in satisfying our customers. Business results also reinforce this. In fact, the producers of the American Customer Satisfaction index said that McDonald’s customer satisfaction is at an all-time high. Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”

Are you satisfied with your experience when you eat at McDonald's?  Do you find the results surprising? Do you think these findings will lead the compant to make significant changes?  Let us know what you think in the comment section below.

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