Miller Lite Has Your Back This Summer

April 18, 2011

Miller Lite just unveiled a new video campaign. The humorous ads feature the "Liteguards" who's mission it is to help men avoid "unmanly situations." Here's one of the new spots:

There's also a "Taste Points" program to allow legal-drinking-age consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants. Consumers will be able to bank Taste Points, team up with friends and use them to enter for the chance to win thousands of daily and weekly, or one of three epic prizes, including an around-the-world journey.